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Pantone’s Color of the Year: Very Peri

For over twenty years, Pantone has released a Color of the Year based on influences from various industries. Color experts look into fashion, entertainment, sports, travel, social media, new technology, and even socio-economic conditions. Their team picks, or in this year’s case creates, a color and releases it in December for the following year. The color of the year has become very influential in society and the marketing world. It is a great way to take advantage of an already researched marketing trend to incorporate into your business’s designs and consumer products for 2022!

So what is Very Peri? For the first time since beginning their Color of the Year forecasts, Pantone has created a new color with its own corresponding number. Very Peri represents the transition we are facing this year as we and the rest of the world enter a new way of life. The bright and calming hue of Very Peri inspires us to be innovative and courageous. With influence from the digital world, Very Peri represents the fusion and balance of the digital and physical world we see today.

To celebrate Pantone’s new Color of the Year, we picked a few favorite finds to share with you to get ahead of the Very Peri trend. A staple Very Peri piece for your closet would have to be this dreamy dress from Sara Campbell. It adds the perfect pop of purple to your 2022 wardrobe. For a more subtle use of Pantone’s Color of the Year, pair some purple jewelry with complimentary colors! This dainty necklace from Lisi Lerch and these pearl bracelets from Canvas Style can be the perfect accents of Very Peri to your everyday look. Looking for something a little more bold? Try these Straw Bow earrings that are sure to make a statement! For the chinoiserie lover, this purple bracelet is sure to be perfect.

These mystic mules from House of Zalo are sure to catch some eyes when paired with natural tones. The cool tone of these lilac jeans from Beija Flor can be paired with subtle warm tones to create the perfect balanced outfit.

Why not bring some Very Peri to your decor? This Vintage Bird Mural Pair print from Urban Garden Prints can be the perfect edition to a room with earthly tones or whimsical colors! For your bold coffee or side table desires, Sandia Home’s BFF table in swiss blue is a fun way to incorporate the Color of the Year in your home. You can’t forget a unique purple tea towel for all your kitchen needs. Lastly, and a favorite for the coffee lover in me, is this tumbler from Giddy Paperie. It makes the perfect accessory for when you’re on the go, and who doesn’t love a travel mug that matches your outfit?!

All in all, we are here for this courageous color that encourages creativity and originality in our lives as we enter a new era. Here’s to a Very Peri 2022!


Established in 2013, Piqued PR is a full service boutique PR agency focusing on lifestyle clientele. We pique the interest of press and consumers to inform and excite them about your business, products and services.

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