What inspired you to start your business?
I absolutely thrive on the sparkle of entrepreneurial energy! SUTHINGIRL is my love letter to the South, backed by 20 years of corporate marketing and public relations experience. Our mission is to nurture and grow southern brands, and share today’s sophisticated southern style with the world.
What advice would you give a student or aspiring entrepreneur?
First of all: Leap! Yay! You did it! The rest is simple. Wake up and do at least one thing every single day to work toward your goal and to help others. Be prepared to pivot. Surround yourself with people who share your hustle and sky’s-the-limit attitude. Their energy will propel you forward.
How has social media influenced or helped your business? Do you have an example?
Social media is pure magic! It’s the great equalizer for brands big and small. Once upon a time, brands relied upon costly PR, marketing teams and media buys. Today, thanks to social media and a zillion amazing apps for creating and analyzing content, one person can achieve the same results for little to no cost.
Who do you admire and why?
I am incredibly inspired by my husband, Dean. He loves his family and shows us every single day. At work, he leads with integrity and kindness and is passionate about his work. He welcomes adventure with arms wide open and is the best person I have ever met.
What is next for your business?
Creating new revenue streams from the work you’re already doing is key to the long-term health of a business. We’ve dabbled in corporate gifting in the past and began offering it as a year-round service at the beginning of the year. With our brand relationships and processes solidly in place, we’re excited for this new chapter!