Pique Their Brain with Heidi Houston

Meet Heidi Houston! If you love caftans and chic loungewear… she’s your girl! Her Katherine caftan has us dreaming of a Palm Springs vacation but in the meantime we will settle for a Q&A with the designer and owner.

What Inspired you to start your business?

I was a stay at home mom for several years with my two boys.  As they started school I felt a pull to do something creative. I have always had this idea in the back of my mind about caftans, I think they are so glamorous and stylish, yet so effortless and simple.  After a few years of dabbling with the idea and coming up with a few designs I decided to take a leap of faith in starting my own business.

What advice would you give a student or aspiring entrepreneur?

Just go for it. Don’t wait until you are ready because you never really will be. Allow yourself time to learn and be patient with the process. You will make mistakes but learn from them and move on.

How has social media influenced or helped your business? Do you have an example?

The exposure through social media is incredible. A free and easy outlet to interact with my clientele, plus so many people have found out about my brand through social media.

Who do you admire and why?

I admire plenty of women fashion designers, but truly I admire anyone who follows their dreams and goes for it.  It’s not easy and it takes guts.  It’s inspiration for all of us to hear their stories and take knowledge from their journeys.

What is next for your business?

I am expanding into boutiques and more retail markets. I will have a new line coming out soon with new some designs and some of my classic styles. 

How would you describe your brand in 3 words?

Effortless. Chic. Classic.


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Established in 2013, Piqued PR is a full service boutique PR agency focusing on lifestyle clientele. We pique the interest of press and consumers to inform and excite them about your business, products and services.

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