Pique Their Brain With Jennifer of Island Time Palm Beach
Meet Jennifer Guffey of Island Time Palm Beach! We are obsessed with her collection of home decor & apparel featuring bright and vibrant prints! We recently asked Jennifer about her business. Here’s what she had to say..
What inspired you to start your business?
As an interior designer, I have always been surrounded by beautiful textiles and art. I’ve learned a lot about color and how to create wow-worthy color combinations that make an interior elegant, but fun!Translating those concepts into my own textiles and apparel line has been one of my favorite parts of the business.
What advice would you give a student or aspiring entrepreneur?
Success is always a process. Don’t get discouraged when you make mistakes along the way. You’re bound to run into road blocks, but learn from them and move on.
How has social media influenced or helped your business? Do you have an example?
My whole business is visual, so IG has been helpful to get images of my work out to people who I wouldn’t be able to reach without it. I’ve gained new clients from all over the country, and even some old friends who didn’t know my work until I posted on IG. It’s crazy how small the world becomes with social media!
Who do you admire and why?
I admire a lot of people in this industry, but I have to say my own family inspires me the most. My husband, mom, dad and sister are all in different industries (except my dad who’s an architect), but they have helped teach me that there is an opportunity in every day- especially when you’re building a business! They’re all intelligent with an equal amount of humility. That combination is hard to come by
What is next for your business?
We’re still growing, but we just launched our athleisure line. We tapped into our prints, and selected patterns that transition well from the home to fashion. I also have some new and fun fabric colorways launching soon. Just in time for summer!
Established in 2013, Piqued PR is a full service boutique PR agency focusing on lifestyle clientele. We pique the interest of press and consumers to inform and excite them about your business, products and services.