Pique their Brain with Kati Singley

Kati Singley is the owner of CupKate’s, a bakery business that specializes in custom cakes, cupcakes, cookies, and macarons. She got into making cakes at a young age because her mom made them for friends and family’s birthdays. She grew up in a household where creativity could flourish aka she could make a mess for the sake of art and explore creative mediums. Here at Piqued PR we LOVE Kati’s work! She recently created the cookies for our new website’s photoshoot. Learn more about her fabulous business below.

What inspired you to start your business?

“Ever since I was a kid, my mom baked cakes for all the family birthdays so I watched her and eventually took over haha (sorry mom). I’ve always been very independent and did my own thing as I’ve wanted to be a leader and a boss, so I’ve just been chasing after what I want.”

What advice would you give a student or aspiring entrepreneur?

“Work hard, doing something you love (of course), and you will be rewarded.  As a student I taught Pure Barre and also started my cake business so I was always extremely busy, but all the hard work I put into it is paying off in the long run because of the client base and presence I have built over time. I’ve learned that success doesn’t always come over night, you can’t expect to be where you want to be right away, its all the small steps you take every day with persistence that add up to that bigger picture.”

How has social media influenced or helped your business? Do you have an example?

“Social media has done amazing things for my business, I would not be where I am today without it. Social media has allowed me to network in ways I could not have before. I’ve had so many incredible opportunities to work with amazing companies just to name a few such as Kendra Scott, Lilly Pulitzer, Anthropologie, Ashley Austin Boutique, and Francesca’s all because of my social media presence. Also the blog features and exposure Patricia has given me through her company have opened so many doors and opportunities.”

Who do you admire and why?

“I admire my mom. She works incredibly hard every single day of her life and I aspire to do the same.”

What is next for your business?

“The future for CupKate’s is looking very bright, the best is yet to come! I have been exploring selling macarons online, but obviously the dream is a storefront.”

What do you think has been your greatest accomplishment thus far?

“Thus far, I think that my greatest accomplishment would be my Pop-Up Shop at Anthropologie, it was an amazing opportunity and went so amazingly well I could of never imagined it. I just recently made cookies for Lilly Pulitzer’s HQ and that was also a dream come true as was making a Sweet 16 cake for the Kendra Scott Ardmore store! Also, Sarah Happ just wrote an instagram post all about me which was incredibly humbling and shocking!”

Favorite quote?

“She believed she could, so she did”

How would you describe your brand in 3 words?

“Bright, Bubbly, Sweet”

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Established in 2013, Piqued PR is a full service boutique PR agency focusing on lifestyle clientele. We pique the interest of press and consumers to inform and excite them about your business, products and services.

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