As a mother-daughter team, both Leslie & Lauren Calfont have pooled their talents together to launch giddy paperie. Artist, mom and designer, Leslie, has long been a painter with a keen love of paper. Lauren’s greatest passion lies in writing and Public Relations. The two have discovered you can’t beat working together and every painting and project brings them closer together. After years in the business world, Leslie is back to her roots of creating work that can be used in everyday life. From calendars, to note cards, to cookbooks and even paintings, her goal is to recreate works that can be accessible, and relatable. Learn more about one of our newest clients below! We are so excited to be working with the giddy paperie team. Oh, and have you checked out our new social media planner they helped us create? It’s fabulous!
|What Inspired you to start your business?
“My inspiration has always been to build a company that my daughter and I could run together. After she married, realized how much fun we had planning, creating and implementing all of our ideas for the wedding. We work really well together, stay in our own lanes of abilities and then dream big!”
What advice would you give a student or aspiring entrepreneur?
“Spend the time fine tuning your product line, get help and give help…makes everything more fun!”
How has social media influenced or helped your business?
“It is the single best tool to say what you really want, present your brand well and really cost effective.”
Do you have an example?
“People can hopefully look at our IG account and get the full picture of what giddy is all about. (I still would like to tweak and add to other social platforms and sell from IG and FB but that has been really hard to set up. Help!)”
Who do you admire and why?
“Maybe an odd choice but she has always been someone I’ve admired in the design world….Kate Spade. From the very beginning of her early designs, the little black purse, her china line, office line and clothing of course, she always presented a cohesive collection of fun. She started small, had the support of her family and just went for it! I identified with her style and whimsy. I am only so sorry she was suffering along the way and never could see all she had given back. (I’ve never painted a tribute before, so I guess when she passed, it really struck me.)”
|What is next for your business?
“Would love to do more collaborations and licensing. Our goal has always been to make art a part of your everyday. So, with that in mind, how about new dishes to go with our mugs, or placemats and table decor? I would love to design wallpaper and fabric too!”
What do you think has been your greatest accomplishment thus far?
“Hmmm, probably being recognized as Top Ten Designers in my industry, selected by Stationery Trends Magazine, (for the trade and retailers)But it was fun having a feature in Southern Living and the TODAY show too. : )”
“Never lose sight of the fact that the most important yardstick of your success will be how you treat other people~Barbara Bush”
How would you describe your brand in 3 words?
“Fresh, Whimsical, Timeless”