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Reel In Your Audience With Instagram Reels

As if Instagram couldn’t get any better, I present to you its latest feature, Instagram Reels! In today’s post, we are going to talk about what they are, and how you can benefit from using them! So, what exactly are Instagram Reels and how to we even make them?

What Are They?

Reels are a new format on Instagram that allows users to create and share a video to followers in a dedicated spot on an users account and on the explore page. Now, I know what you’re thinking, isn’t this a lot like TikTok? The answer to that is, yes and no. Reels are similar to TikTok in the sense that one can record and edit short video clips together and share them to their feed. Instagram Reels have their own section in Instagram called Reels Explore Feed while TikTok has the For You Page. If Reels is anything like TikTok, your for you page will most likely be influenced by who you follow, interact with, where you’re located, and what your interests are.

How Do You Make Them?

Before we get started, if you’re not familiar with TikTok but want to use this new feature on Instagram, check out Reels on your Instagram app to get an idea as what it is. Once you have a good understanding of Reels, you can open up the feature via the Instagram stories camera icon on your home screen. At the bottom of the screen you will see the word Reels next to stories, once you do click on it. Before you start your video, make sure you have the idea for your video in mind. Once you have this idea in mind, go ahead and click on the music note to select your music for the video (you can adjust the speed of the audio by clicking the play icon). You can choose how long you want the video to be by clicking the stopwatch icon and adjusting the speed. You can also set a timer through the stopwatch icon, which will start a countdown before the recording starts.

Just like the boomerang feature or the story feature, you can add effects or filters to your video by clicking the browse effects button. Some other features you can use while making your Reel include having the ability to start and stop your video and being able to add videos from your camera roll. Once you’re done recording, you pick your cover photo and share your new Reel!

How They Can Help Your Business

Instagram Reels has quickly become a place where individuals can create content that is fun and entertaining, and also informative about a person, company, or product! Many influencers and celebrities have utilized the similar app TikTok in this way, so here is why Instagram Reels can help you and your business grow.

Instagram Reels can show your audience a more relaxed / easygoing side to you and your business which builds relationships with you and your community and customers. This new feature also allows you to promote yourself on one app in different ways! If your video happens to make it on the Reels Explore page, Instagram members from all over can discover you. If you’re still wondering what kind of content to post that will get you a lot of likes, comments, and views, try posting content that will inform your viewers. If you’re a photographer, give tips on how to pose or take great photos. If you’re a food critic, review restaurants you travel to and how to make certain dishes. If you’re a boutique or fashion blogger give tips on how to style different outfits. The possibilities are endless! Come up with a couple ideas, test them out, have friends and family review them, and then post them! Finally, when marketing your products, remember it’s always a great idea to be descriptive about your product in the video and the caption. The more descriptive you are, the better your chances are that your video will get picked up by Instagram’s algorithm and make its way to millions of viewers.

What Does The Future Look Like For You And Instagram Reels?

We recommend that you get a jump on the Instagram Reels trend! TikTok took off like wildfire when it first came out, and since Instagram Reels is relatively new, if you start now you too can become a hit! As we already know many business and celebrities are already utilizing this feature to promote their agendas and companies, and so far it has given them great success. So take this opportunity to create new content, connect with new people, form new partnerships and build your career!


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Established in 2013, Piqued PR is a full service boutique PR agency focusing on lifestyle clientele. We pique the interest of press and consumers to inform and excite them about your business, products and services.

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