Utilizing social media is a great tool for your brand and business. Today, people don’t just enjoy great products, they love to learn about the story and people behind the brand. With the digital world we live in, social media is the perfect way to create these connections with customers, both through marketing and showing what goes on behind the scenes. There are so many different social media platforms today, so how do you know which one is right for your brand and business’s success?
The first step in figuring out which platforms to use, is to take a look at your target market. Your audience is who you want to connect with, so what platforms are they using the most? You will likely use 2-3 platforms to best connect with your audience. Instagram, Facebook, Twitter, TikTok, and even LinkedIn are the most widely used platforms, great for your brand and business!
Facebook and Instagram are usually great tools to start your business in social media because together they reach a large demographic of people who use them every day. When you understand your target audience further you can branch out into other platforms, for example, TikTok can be better to reach the younger audience of Generation Z and Twitter can connect to Millennials and the older side of Generation Z.
The goal when using social media platforms for your business is engagement. How often should you post and what kind of posts do your followers respond to the most? In this aspect, it is important to keep up with online trends so that you can connect better with your online audience. This allows your brand and business to create relevant content that stands out to your target audience. Utilize all the tools the platforms you choose have to offer. For example, Instagram is unique in their stories aspect and have different stickers to get followers to engage with, such as polls, comment sections, and now even links to click on. Facebook allows users to post links to products and purchase directly on the app.
Regardless of what platforms you use, telling the story of you and your business is the best way to create a personal connection with your audience. They want to know the real you, so show it!