All Things New
STORE SEASONAL LOOK BOOK
Client: Posh Collections
Project: Fall 2017 Look Book
Goal: Create a seasonal look book to inform customers on the latest trends and inspire them to shop for the fall season.
Piqued’s Role: Create conceptual theme, secure shoot location, coordinate blogger collaboration as our model, organize photographer, hair and makeup. As well as on site styling assistance.
10 YEARS OF POSH
Client: Posh Collections
Project: 10 Year Anniversary Mailer & Party
Goal: To invite local influencers to Posh’s 10 Year Anniversary Party and encourage them to share with their following.
Piqued’s Role: Compile a selective list of local influencers that fit the Posh aesthetic and create a well curated box of fall style essentials to send them.
SOCIAL MEDIA BRANDED CONTENT
Client: Manna Kadar Cosmetics
Project: Branded Imagery
Goal: Create “like” worth imagery to engage followers
Piqued’s Role: Style and compile monthly
original branded stock photography for twice daily
postings on Instagram.
GAME DAY COLLECTION & TOUR LAUNCH
Client: Tunics and Tassels Tour (Lisi Lerch & Sail to Sable)
Project: Look Book Styling, Brand Rep Development, Traveling Trunk Show Strategy and Branding
Goal: Secure tour’s trunk show dates and locations by promoting to college students
Piqued’s Role: Create brand identity for a yet to exist brand and product through styled college game day look book, create social media accounts and grow audience through content, collaborations and giveaways. Work with the team to develop a traveling trunk show across college campuses through brand reps and fans. Send college bloggers Game Day packages with information on the tour, branded football cookie and a pair of game day earrings with their university’s colors.
12 DAYS OF LISI LERCH
Client: Lisi Lerch
Project: Brand Co-Promotions
Goal: Increase social media following and cultivate holiday buying
Piqued’s Role: Develop idea of the #12daysofLL which included securing a different brand and influencer to collaborate with for 12 days in a row for holiday giveaways and fun.
Client: Gingy’s Boutique/ Jean G. Collection
Project: Launch Party
Goal: Introduce customers to the new line of dresses
created by Gingy’s Boutique
Piqued’s Role: Plan an event for the launch of the first Jean G. Collection line of dresses by Gingy’s Boutique. The colorful affair included representatives from each of the 5 charities that the the prints of the dresses donated a portion of sales to with a piece from each on display. Festivities included a lemonade stand and branded cookies as well as special discounts.
THE BLUE OCTAGON GRAND OPENING
Client: The Blue Octagon
Project: Opening Party and Press
Goal: Welcome The Blue Octagon to the
Main Line/ Philadelphia
Piqued’s Role: Organize an event for customers and press to see first hand what The Blue Octagon had to offer the area with the opening of the store. The event was bustling with people and opening was picked up by numerous local publications to set the store’s way as a Main Liner’s must for decorating.
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